Titanium dioxide (TiO2) is used in a variety of personal care products, including sunscreens, pressed powders, and loose powders, as a UV filter or whitening agent. In lotions and creams (dermal exposure), it is not a risk for adverse health effects. However, when titanium dioxide is inhalable—as it may be when in powder form—it is considered a possible carcinogen by the International Agency for Research on Cancer.Titanium dioxide nanoparticles do not appear to confer any unique health hazards.

Thanks to its rheological and optical properties, Lithopone 30% offers both technical and economic advantages in the substitution of titanium dioxide in different applications. Among these advantages, it has been observed that Lithopone 30% has algaecidal properties in paints, which gives greater protection to the coating. 

Assessment of biocompatibility in prokaryotic cells