3. UV Protection Tires are constantly exposed to harsh environmental conditions, including ultraviolet (UV) rays from the sun. Titanium dioxide provides excellent UV protection, minimizing degradation caused by prolonged exposure. This property ensures that tires maintain their integrity and performance over time, leading to a longer lifespan.

In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

We use titanium dioxide as a colourant in some home care products, including in laundry detergents, dishwasher tablets and toilet blocks.

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