2. Mentality: the buyer has to prepare goods in advance, and the new order price is slightly less willing to purchase in bulk;

At the same time, the company took the lead in building a product application testing system in the industry, and formed a relatively complete product application testing system. Among them, the hue of blue-phase R838 titanium dioxide reaches the world-class level. The gloss of R838 titanium dioxide, a silicon-aluminum coated product, has surpassed other domestic silicon-aluminum coated products, and reached or even exceeded some domestic zirconium-aluminum products. Titanium dioxide for color masterbatch is recognized by customers for its high whiteness, high coverage and other indicators, the product market share has been greatly increased, and it enjoys high brand awareness and reputation at home and abroad.

All food businesses currently using titanium dioxide as a food additive have a legal responsibility to comply with the requirements of Regulation (EU) 2022/63, banning the use of titanium dioxide. The FSAI encourages food businesses to source suitable alternatives to titanium dioxide and start the process of reformulation now to ensure compliance in advance of the ban coming into force on 7 August 2022.