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Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

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Overall, titanium dioxide is an incredibly versatile pigment with a wide range of applications. Whether you are looking for a durable white pigment for outdoor use, a bright and opaque pigment for paper and plastics, or a specialized grade for a specific application, there is likely a type of titanium dioxide that will meet your needs. Its unique properties and flexibility make it an indispensable ingredient in a wide range of products that we use every day.

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