In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

UV–vis spectra were carried out in the supernatant of both vitamins@P25TiO₂NPs samples after centrifugation to measure the amount of unbound vitamin. Standard curves at 375 nm and 255 nm were done for vitamin B2 and C, respectively, using a Synergy BioTeK multi-mode microplate reader.

Titanium dioxide is used in an enormous range of food products, which can feel jarring when looking at some of its other uses.

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The California plaintiff is apparently not the only one concerned about titanium dioxide. The European Union recently banned its use citing concerns about serious health consequences.

Lithopone is used in water-based paints because of its excellent alkali resistance. It is also used as a whitener and reinforcing agent for rubber and as a filler and whitener for paper.