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In addition to the traditional uses of rutile titanium dioxide, research is ongoing to explore new applications. For example, titanium dioxide is being investigated for its photocatalytic properties, which could lead to innovative solutions in air purification, water treatment, and self-cleaning surfaces. As technology advances and consumer demands evolve, the manufacturers of rutile titanium dioxide must adapt to remain at the forefront of this dynamic industry.

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The primary function of TiO2 in pigment production is its exceptional ability to provide brightness and opacity. When added to paints or coatings, it enhances their hiding power by reflecting light back to the observer's eye. This property not only improves the aesthetic appeal of the product but also reduces the amount of colorant needed, resulting in cost savings for manufacturers. Moreover, TiO2's high refractive index ensures that even small quantities can significantly impact the final appearance of the product.

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