Titanium dioxide is predominantly used as a pigment in products such as paints, coatings, plastics, food, cosmetics, and paper. The ability of TiO2 to scatter light and provide a white color makes it an essential ingredient in achieving high-quality finishes in these applications. However, the production of titanium dioxide can be complex and costly, given that it involves raw materials such as ilmenite and rutile, as well as advanced processing technologies. Manufacturers are continuously striving to optimize costs without compromising quality, making the search for affordable suppliers a top priority for many businesses.

In Europe, the downstream paints and coatings sector presented weak demand in front of the titanium dioxide manufacturers, and thus, the titanium dioxide price trend experienced a gradual decline in its trajectory. Additionally, the pressure of inflation and increasing bank interest rates lowered the spending appetite of consumers which had an adverse effect on the titanium dioxide price trends. Further, the export and import of titanium dioxide were also caught under the negative influence of the poor economic conditions of the market.

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