China is at the forefront of the titanium dioxide industry, with manufacturers like Lomon producing high-quality products such as R996 grade titanium dioxide for the paint industry. Titanium dioxide is a crucial ingredient in paint production, as it provides opacity, brightness, and UV protection to the finished product.

Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.