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There are numerous manufacturers of titanium dioxide; the largest include Delaware-based Chemours (a spin-off of DuPont Chemical), Texas-based Kronos, and China-based Lomon Billions Group, all of which manufacture pigments for use in products like paints, coatings, and plastics. UK-based Venator is a major supplier of titanium dioxide used in food and cosmetics, along with paints, paper, plastic, and more. As a pigment, it is called Pigment White 6 (PW6), titanium white, or CI 77891. As a food additive, it is known as E171.

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The refractive index of rutile TiO2 is among the highest known, which results in unparalleled hiding power in paints and coatings. Its ability to reflect light across a broad spectrum enhances the brightness and opacity of products, thereby reducing the amount of pigment required to achieve the desired effect. Consequently, rutile is frequently chosen over other types of TiO2 in industrial applications where high performance and cost efficiency are paramount.

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