One of lithopone's outstanding characteristics is its exceptional whiteness. The pigment has a brilliant white color that brings vibrancy and brightness to any application. Whether you are producing paints, coatings, plastics, rubber or printing inks, lithopone will ensure that your end product stands out with its unrivaled pure white shade.

The conjugation of vitamin C to the P25TiO₂NPs was confirmed by UV-visible spectroscopy of lyophilized vitaminC@P25TiO₂NPs suspensions. The typical absorbance peak of ascorbic acid at 265 nm was found. However, no further characterization was done because they did not show the expected protective effect against the photo-induced cell damage (Fig. 3).

Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

≥ 5 % of standard sample

According to the EFSA's Expert Panel on Food Additives and Flavorings 2021 opinion regarding titanium dioxide, it could not rule out a concern for genotoxicity from ingestion of the material based on a perceived gap in data on this risk, which serves as the basis for current ban, said a March report on the decision.