Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”
0.1% Max
A 2023 study published in the journal Particle and Fibre Toxicology set out to examine the impact of titanium dioxide nanoparticles in mice “on the course and prognosis of ulcerative colitis,” by creating an ulcerative colitis disease model. Researchers found that the titanium dioxide nanoparticles significantly increased the severity of colitis. They also “decreased the body weight, increased the disease activity index and colonic mucosa damage index scores, shortened the colonic length, increased the inflammatory infiltration in the colon.” Researchers concluded: “Oral intake of TiO2 nanoparticles could affect the course of acute colitis in exacerbating the development of ulcerative colitis, prolonging the ulcerative colitis course and inhibiting ulcerative colitis recovery.”
This white pigment composed of barium sulfate and zinc sulfide, is influenced by several market drivers and trends. One significant driver is the expanding demand for lithopone in the paint and coating industry, owing to its excellent hiding power and (ultraviolet) UV resistance. The construction sector also propels the market growth of this compound, as it is widely used in architectural coatings for its durability and weather resistance. Additionally, the rising popularity of lithopone in the plastic and rubber industries, driven by its ability to enhance product opacity and stability, contributes to market expansion. Trends in this compound market include a growing emphasis on eco-friendly alternatives, stimulating research and development of sustainable production processes. Furthermore, the increasing focus on product quality and performance, along with advancements in nanotechnology applications, presents new opportunities for lithopone market players. Overall, the evolving landscape of industries utilizing this compound underscores its dynamic market, driven by both traditional applications and emerging trends.