In Europe, the downstream paints and coatings sector presented weak demand in front of the titanium dioxide manufacturers, and thus, the titanium dioxide price trend experienced a gradual decline in its trajectory. Additionally, the pressure of inflation and increasing bank interest rates lowered the spending appetite of consumers which had an adverse effect on the titanium dioxide price trends. Further, the export and import of titanium dioxide were also caught under the negative influence of the poor economic conditions of the market.

Food safety experts in the European Union (EU) have recently updated their safety assessment of TiO₂ as a food additive. In Europe, TiO₂ is referred to as E171, in accordance with European labelling requirements for food additives. The EU expert panel took into account toxicity studies of TiO₂ nanoparticles, which to this point had not been considered relevant to the safety assessment of TiO₂ as a food additive.