Titanium dioxide (TiO2) is a naturally occurring compound that is mined, refined and processed into a fine powder. It is known for its exceptional opacity, brightness and high refractive index, making it an ideal ingredient in paint formulations. When added to paint, titanium dioxide scatters and reflects light, creating vibrant, long-lasting colors. It is this unique property that makes titanium dioxide the most widely used white pigment in the coatings industry.

There seems to be a lot of misunderstanding about titanium dioxide, which can be used as a colorant in foods. While headlines may suggest titanium dioxide is a health concern, scientific research has actually shown titanium dioxide to be safe. So what is it used for and why is it used? Read on to learn more!

A number of our toothpastes do not contain titanium dioxide, including some of our Signal products (Signal Bio, Signal Nature Element, Signal White System, Signal Kids (Baby & Junior), Signal White Now Detox, Signal Anti-Cavity), Love Beauty and Planet and Schmidt’s Naturals.