One of the key advantages of using titanium dioxide in rubber is its ability to enhance the whiteness and brightness of rubber products. This is especially important in applications where aesthetic appeal is a priority, such as in the manufacturing of white or light-colored rubber goods. The high opacity of titanium dioxide allows for better hiding power, ensuring a uniform and attractive finish on rubber surfaces.

Sulphate process. The ilmenite is reacted with sulphuric acid giving titanium sulphate and ferric oxide. After separation of ferric oxide, addition of alkali allows precipitation of hydrous titanium dioxide. The washed precipitate is calcined in a rotary kiln to render titanium dioxide. The nucleation and calcination conditions determine the crystalline structure of titanium dioxide (e.g. rutile or anatase).

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