Titanium dioxide can be both safe and unsafe, depending on its use. When inhaled, titanium dioxide is considered possibly carcinogenic to humans. This means that in products that contain powdered titanium dioxide like loose powders, pressed powders, eyeshadows, and blushes in which the makeup is in powder form, titanium dioxide can be inhaled. Titanium dioxide is also an occupational chemical of concern, as workers might inhale titanium dioxide when manufacturing products.

Titanium dioxide R-5566, a rutile titanium dioxide pigment treated with zirconium and aluminum inorganic surface and organic surface, has the characteristics of high whiteness, high gloss, high achromatic power, high weather resistance, and good dispersibility.

Sulphate and chloride methods