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Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

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In conclusion, titanium IV oxide is a versatile compound that is used in a wide range of industries. From sunscreen to paints to food coloring to pharmaceuticals, titanium dioxide plays a vital role in many products. Its unique properties, such as UV protection, brightness, and stability, make it an essential ingredient in various applications. As technology continues to advance, titanium IV oxide will likely continue to play a key role in the manufacturing of innovative products.


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