An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.

Below are selected applications of photocatalytic pollutant decomposition processes on titanium oxide:
1. Self-cleaning surfaces: for the production of glass for spotlights, traffic lights, car mirrors, window panes, for road paints, for covering sound-absorbing screens and tunnel walls.
2. Air cleaning and odor removal: filters that are used in enclosed spaces (e.g. public toilets) or filters for air-conditioning equipment.
3. Water treatment: groundwater treatment installations, water purification installations in the intakes of drinking water from rivers.
4. Self-disinfecting materials: towels, linings, clothing, equipment in hospitals, wall surfaces of operating rooms.
5. Removal of lesions: anti-cancer therapy.

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