Titanium dioxide is a mineral that’s used as a white coloring in a variety of products, including sunscreens, cosmetics, paints, and plastics. The pigment grade is also known as titanium white, pigment white 6, or CI 77891; it's the whitest and brightest of all known pigments.

lithopone supplier 30%, in any type of rubber, not only reduces the cost of partial substitution of TiO2 but also increases industrial production and improves the durability and the thermal and mechanical resistance of the finished product. 

As of August 7, the use of titanium dioxide in food is banned in the European Union. Europe is taking a precautionary principle approach based on findings from the European Food Safety Authority (EFSA).