Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

 (1) Konaka et al. 1999. (2) Serpone et al. 2006. (3) Brezova et al. 2004. (4) Dunford et al. 1997. (5) Warner et al. 1997. (6) Salinaro et al. 1997. (7) Maness et al. 1999.

Europe

Despite its many advantages, the production of lithopone is not without its challenges. The raw materials used to make lithopone, particularly zinc sulfide, can be expensive and difficult to source. In addition, the production process itself can be complex and energy-intensive, requiring specialized equipment and skilled workers to operate. As a result, lithopone manufacturers must carefully manage their operations to ensure they remain competitive in the market.