Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

Aside from its use in paints, coatings, plastics, and paper, TiO2 is also utilized in a variety of other industrial applications. It is commonly found in cosmetics, sunscreens, and food products, where it serves as a safe and effective whitening agent. TiO2 is also used in the production of ceramics, glass, and textiles, where it enhances their appearance, durability, and resistance to fading.

Edelweiss, 14.5 per cent zinc sulphide, 84 per cent barium sulphate, 1.5 per cent carbonate of lime.