Titanium dioxide, or TiO2, sometimes referred to as E171, is an inorganic, solid substance used in a wide range of consumer goods including cosmetics, paint, plastic and food, according to the American Chemistry Council.

All in all, Titanium Dioxide is a famous sunscreen agent and for good reason, it gives broad spectrum UV protection (best at UVB and UVA II), it's highly stable, and it has a good safety profile. It's definitely one of the best UV-filter agents we have today, especially in the US where new-generation Tinosorb filters are not (yet) approved. 

Rutile Titanium Dioxide (TiO2) is one of the most widely used and versatile materials in various industries, particularly in coatings and plastics. As a leading supplier of MBR9668, a specialized rutile titanium dioxide coating, companies are empowered to enhance the performance and durability of their products significantly. This article explores the unique properties of MBR9668 and its applications across diverse sectors.

It has strong tinting and hiding power, is resistant to alkali and heat, but will decompose when exposed to acid and darken when exposed to light. It has poor weather resistance and is easy to powder, so it is not suitable for outdoor use. In recent years, it has only been used in low-grade products.