Lithopone is used in water-based paints because of its excellent alkali resistance. It is also used as a whitener and reinforcing agent for rubber and as a filler and whitener for paper.

North America

There are many titanium dioxide manufacturer in market. Rutile Titanium dioxide in the form of a white pigment is widely used in the industry:
1. In the production of inks and printing inks - as a pigment with excellent whiteness and very good properties.
2. Plastic materials, such as: wall claddings, floor coverings (linoleum, rubber, PVC), roofing, wires, cables - titanium white is included in the protective layer against degradation of atmospheric conditions (especially UV radiation), and has concealing properties.
3. Cosmetics: gels, eye shadows, foundation, lipstick, pastes (including teeth) - as a component of pigments.
4. Tanning preparations - surface-modified with a hydrophobic coating - acts as a UV filter.
5. Paper pulp - anatine is used as a filler and reinforcement.
6, Packaging film, adhesive mortars, plasters, cement, caulking agents, ceramic tiles - is an additive that improves resistance to colour change.
7. PCigar production - titanium white gives the ash a white color.