Furthermore, the use of titanium dioxide in rubber helps to reduce the environmental impact of rubber manufacturing processes. As a non-toxic and environmentally friendly material, titanium dioxide is safe for use in rubber products that come into contact with food, water, or other sensitive materials. This makes it an attractive choice for manufacturers looking to produce eco-friendly and sustainable rubber goods.

Lithopone is the re-discovered white pigment with functional properties suitable for several applications.

The trend in the production of NPs is likely to lead to increasing amounts of nano-powders in the air, water and soil, which will consequently affect living organisms. Labielle et al. demonstrated that 25 % of Al(OH)₃-coated TiO₂ particles from sunscreens are dispersed as a stable colloid and become available to microorganisms and filter-feeders, while the remaining 75 % are probably incorporated into geogenic sediments, where they could become available to benthic fauna. Solar UV iradiation may penetrate as far as 20 m in the water column  and therefore photo-activate the dispersed particles, which may have an adverse effect on various aquatic organisms.