White crystalline powder. It is a mixture of zinc sulfide and barium sulfate. The more zinc sulfide it contains, the stronger the hiding power and the higher the quality. Density 4.136～4.34 g/cm3, insoluble in water. It easily decomposes when exposed to acid to produce hydrogen sulfide gas, but does not work when exposed to hydrogen sulfide and alkaline solutions. It turns into light gray after being exposed to ultraviolet rays in the sun for 6 to 7 hours, but it still returns to its original color when placed in a dark place. It is easy to oxidize in the air and will agglomerate and deteriorate when exposed to moisture.

Because of its unique properties, titanium dioxide is widely used and is well known in nanoscience and nanotechnology. Titanium dioxide was one of the first materials to be used in nanotechnology products. However, the potential toxicity of titanium dioxide nanoparticles is a controversial subject. Many cosmetic companies use titanium dioxide nanoparticles. Because of its bright whiteness, it is used in products such as paints, coatings, papers, inks, toothpaste, face powder, and food colouring.