While lithopone and anatase titanium white gained traction between the 1920s and 1950s, by the advent of the First World War, rutile titanium white had started to overshadow them. Their significance in the artist’s palette has since dwindled, and their use as an artist’s pigment is currently nearly obsolete.

Stability and darkening

In 2023, the demand for titanium dioxide is expected to reach new heights. One of the main drivers of this growth is the cosmetics and personal care industry. Titanium dioxide is widely used in sunscreens, skin care products and cosmetics for its excellent UV protection properties and ability to provide a smooth surface. With growing awareness of the harmful effects of UV radiation, consumers are increasingly inclined to invest in products with sun protection. This trend is expected to drive the demand for titanium dioxide over the next few years.

Fig. 1. Weight loss (%) of vitaminB2@P25TiO₂NPs.