The global demand for lithopone has been steadily increasing in recent years, driven by the growth of the construction, automotive, and electronics industries
In addition to consistency, manufacturers must also consider the cost implications of buff percentage. Higher levels of coating on titanium dioxide particles can increase production costs, as more coating materials are required. However, a lower buff percentage may lead to a lower quality product that does not meet the needs of customers. Balancing the cost and quality considerations of buff percentage is a key challenge for manufacturers in the titanium dioxide industry.
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Lithopone was discovered in the 1870s by DuPont. It was manufactured by Krebs Pigments and Chemical Company and other companies. The material came in different seals, which varied in the content of zinc sulfide. Gold seal and Bronze seals contain 40-50% zinc sulfide, offering more hiding power and strength. Although its popularity peaked around 1920, approximately 223,352 tons were produced in 1990. It is mainly used in paints, putty, and in plastics.
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Although cosmetics are not meant for consumption, there are concerns that titanium dioxide in lipstick and toothpaste may be swallowed or absorbed through the skin.
Fig. 6. AOPP measured on samples of MSSA with: A) 0.2 mg/mL P25TiO2NPs; B) 0.02 mg/mL P25TiO2NPs; C) 0.2 mg/mL VitaminB2@P25TiO2NPs; D) 0.02 mg/mL VitaminB2@P25TiO2NPs after 3 h of irradiation (red) and 6 h (blue). SD <1 (error bars too small to be seen) and p < 0.05 between C-D and A-B.
Titanium dioxide has been used as a bleaching and opacifying agent in porcelain enamels, giving them brightness, hardness, and acid resistance. In modern times it is used in cosmetics, such as in skin care products and sunscreen lotions, with claims that titanium dioxide protects the skin from ultraviolet radiation because of its property to absorb ultraviolet light.
Polyvinyl butyral (PVB) is dissolved into 12 ~ 14% solution with ethanol and made into film. It is used for printing paper film of ceramic (or enamel) products. The fired ceramic (or enamel) patterns have bright color and smooth texture. The flower paper is characterized by convenient use, low cost, smaller than the original glue, greatly reducing the decal process and high color burning rate. At present, most porcelain factories in China have formed relatively formal production lines for standardized production. Therefore, the demand for PVB in the ceramic (or enamel) flower paper industry is increasing.
Application field of polyvinyl butyral -- electronic adhesive
Polyvinyl butyral contains hydroxyl, vinyl acetate and butyraldehyde, which has high bonding properties. Phenolic Resin was added into PVB ethanol solution to make adhesive, which can be used for a long time at 120 ℃. The product has strong adhesion to metal, wood, leather, glass, fiber and ceramics; FRP can be manufactured to replace non-ferrous metals such as steel, aluminum and copper; The adhesive made by adding this product and curing agent into epoxy resin is often used for bonding and assembly of electronic instrument components, bonding between metal and porous materials, emergency repair, etc. it can also be used in the field of electronic ceramics. In the development of ceramic integrated electronic circuits, this product with medium viscosity and low hydroxyl is used as ceramic powder adhesive to increase the primary strength of ceramics.
Application field of polyvinyl butyral -- copper foil adhesive
Polyvinyl butyral (PVB) and phenolic resin cooperate to produce copper foil adhesive, which is used in the production of copper clad laminate. It has good peel strength and tin welding temperature resistance, and is widely used in various fields.
Application field of polyvinyl butyral - self adhesive enamelled wire paint
Polyvinyl butyral is the main raw material of self-adhesive enamelled wire paint. After the enameled wire is wound and formed in the electrodes of motors, electrical appliances and instruments, as long as it is heated for several minutes at a certain temperature or treated with appropriate solvent, the coils can be bonded together by themselves without impregnation and drying.
Lithopone is an inorganic white pigment, obtained from co-precipitation of Zinc sulfide (ZnS) and Barium sulfate (BaSO4). As a white pigment, it acts as a cost-effective alternative for TiO2. Some of the properties of Lithopone include high brightness and performance under UV exposure. Lithopone requires less wetting agent to achieve optimum wetting of its surface. It is commercially graded on the basis of amount of ZnS. Its grades include 28%, 30%, and 60% ZnS. As a comparatively inexpensive white pigment, Lithopone is presently used in various paint formulations, road marking paints, jointing compounds, and putties.
JECFA previously assessed titanium dioxide at its 13th meeting, at which time the expert committee assigned a “not specified” ADI for the additive due to an absence of significant absorption and a lack of toxicological effects in the available experimental animal and human studies. Since its original evaluation by JECFA, titanium dioxide has become a public point of contention, with its ban being introduced (and then subsequently withdrawn) in California legislation in 2023, a legal battle playing out in the EU over the additive’s ban and classification as a carcinogen in 2022, and the European Food Safety Authority (EFSA) calling titanium dioxide unsafe. However, supporters of titanium dioxide say that claims about its dangers are founded in unreliable studies, and some recent research has supported its safety as a food additive.
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I don't see the scientific evidence in the literature that would cause people any concern, said Kaminski.
This classification was given, as some animal studies found that inhaling titanium dioxide dust might cause the development of lung tumors. However, IARC concluded that food products containing this additive do not pose this risk (11).
How do I know if a Unilever product contains titanium dioxide?
Although food-grade titanium dioxide must be 99 percent pure, there’s still a risk of it containing potential contaminants, such as mercury, lead and arsenic. Additionally, inhaling the mineral over time can possibly cause it to build up in your body, leading to adverse effects.
Does not work with hydrogen sulfide and alkaline solutions. It is easy to decompose in the presence of acid to produce hydrogen sulfide gas. It is easily oxidized in the air and deteriorates after moisture. Whiteness and hiding power are strong.

Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.