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In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

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  • Manufacturers of latex paints recognize the importance of incorporating rutile TiO2 into their formulations. This form of titanium dioxide imparts excellent opacity, which is crucial for achieving uniform coverage and concealing underlying surfaces effectively. The ability to hide imperfections with fewer coats not only saves time but also reduces material costs, contributing to more efficient and economical painting projects.