Pure titanium dioxide is a fine, white powder that provides a bright, white pigment. Titanium dioxide has been used for a century in a range of industrial and consumer products, including paints, coatings, adhesives, paper, plastics and rubber, printing inks, coated fabrics and textiles, as well as ceramics, floor coverings, roofing materials, cosmetics, toothpaste, soap, water treatment agents, pharmaceuticals, food colorants, automotive products, sunscreen and catalysts.

Titanium dioxide, (TiO₂), a white, opaque, naturally occurring mineral existing in a number of crystalline forms, the most important of which are rutile and anatase. These naturally occurring oxide forms can be mined and serve as a source for commercial titanium. Titanium dioxide is odourless and absorbent. Its most important function in powder form is as a widely used pigment for lending whiteness and opacity.