Titanium dioxide is used a food colour (E171) and, as with all food colours, its technological function is to make food more visually appealing, to give colour to food that would otherwise be colourless, or to restore the original appearance of food. Titanium dioxide is also present in cosmetics, paints, and medicines.

When choosing lithopone, you must choose a good brand and pay attention to its production date. Some people just don’t pay attention to this aspect and often pursue cheap prices. As a result, they buy products that are close to their expiration date and have not been stored for long. It is no longer usable. This is very important.

Pigmentary TiO₂ particles are approximately 200-350nm in dimension and this form accounts for 98 percent of total production. It is used mainly for light scattering and surface opacity applications. It is used as a base for various colour paints or as a standalone ‘brilliant’ white.