Titanium dioxide is a naturally-occurring mineral found in the earth’s crust. Because of its white color, opaqueness, and ability to refract light, the ingredient is often used as a pigment, brightener, and opacifier, which is an ingredient that makes a formulation more opaque. Titanium dioxide is also a UV filter and so is an effective active ingredient in sunscreens. It’s often used in cosmetic loose and pressed powders, especially “mineral powder” cosmetics, in addition to other cosmetics, lotions, toothpaste, and soap.

Titanium dioxide can also be found in dairy products to make them whiter and brighter … like frosting or cottage cheese, Stoiber told USA TODAY, adding that the additive is used in other products – such as food or beverage instant mixes – as an anti-caking agent.

Sunscreens made with mineral active ingredients, like titanium dioxide and zinc oxide, generally score well in EWG’s Guide to Sunscreens. They provide strong sun protection with few health concerns and don’t easily break down in the sun.