Barium sulphate is typically described as a white, odorless powder. This white coloration is due to its crystalline structure and the arrangement of Ba^2+ and SO₄^2− ions within the compound. The brightness and consistency of this white powder are crucial for its use in various applications. For instance, in the pharmaceutical industry, barium sulphate is used as a radiopaque agent in X-ray imaging of the gastrointestinal tract. In this context, its purity and the absence of color impurities are vital for ensuring accurate imaging results.

Titanium dioxide goes into many industrial and consumer products. It makes paper white and bright, it keeps plastics and rubber soft and flexible, and helps remove harmful emissions from car exhaust, among many other uses. In the drug industry, it's a key ingredient in pill capsules and tablet coatings to keep the medicine inside from being affected by sunlight. 

R-996:

Total content (as ZnS add ZnSO4)