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The primary concern surrounding the use of TiO2 in food is its potential to be inhaled or ingested. While TiO2 is generally recognized as safe for consumption by the US Food and Drug Administration (FDA), there are some studies that suggest that it may have adverse effects on human health when consumed in large quantities over a long period of time. These studies have linked TiO2 to respiratory problems, such as inflammation and irritation, as well as potential carcinogenic effects.

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Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

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As the demand for titanium dioxide continues to grow, so does the competition among suppliers. Companies that can produce high-quality rutile and anatase titanium dioxide at competitive prices will likely gain a significant advantage in the market. Additionally, the development of new technologies for producing titanium dioxide, such as using biomass as a raw material or implementing more sustainable production methods, could further differentiate suppliers and drive innovation in the industry.

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