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In addition to the traditional uses of rutile titanium dioxide, research is ongoing to explore new applications. For example, titanium dioxide is being investigated for its photocatalytic properties, which could lead to innovative solutions in air purification, water treatment, and self-cleaning surfaces. As technology advances and consumer demands evolve, the manufacturers of rutile titanium dioxide must adapt to remain at the forefront of this dynamic industry.

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Zinc oxide. Zinc oxide is a popular cross-linking agent for rubber and for various resins. It is essential in the formulation of solvent-borne polychloroprene adhesives. Furthermore, zinc oxide is a good UV stabilizer, has biocidal activity and has a relatively high refractive index (2.0) which makes it an efficient white pigment. Some typical properties are: density 5.6 g/cm3; particle size 0.036-3 μm; oil absorption 10–20 g/100 g; specific surface area 10–45 m2/g. Zinc oxide is produced by reaction of the metal in the vapour state with oxygen. Zinc oxide is nonporous and is quite pure. Thus, the high surface area of some grades is due to the small particle size of zinc oxide. Some grades, especially for use in the rubber industry, are surface modified by deposition of 0.2-0.4% of stearic acid, propionic acid, or light oil [47].

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