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TiO2 is also known for its high refractive index, which means that it has the ability to bend and reflect light effectively. This property makes TiO2 an ideal pigment for enhancing the color and print quality of paper products. By using TiO2 in the paper manufacturing process, paper suppliers can achieve vibrant colors and sharp images that stand out on the page. This is particularly important for printed materials such as magazines, brochures, and packaging, where visual appeal is a key factor in attracting consumers.

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When used in food specifically, titanium dioxide is known as an additive called E171 and can be found in products like candy, chocolate, coffee creamer, cake decorations, chewing gum and even vitamin supplements. E171 is often used as coloring additive in foods, to lend the processed item a natural whiteness and opacity — such as in Skittles candy, where it's used as a white base to help give the candies their signature bright, colorful hue.

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