The US and Canada, however, approve the use of titanium dioxide as a food additive. Canada's recent review of titanium dioxide reconfirmed its safety and pointed out that many of the toxicity studies the EU reviewed were not relevant to the safety of titanium dioxide as a food ingredient, and that the ban is based on an abundance of caution and uncertainty.

TiO₂ comes in many different forms. However, only a few of these forms are considered food-grade (acceptable to be added to food). Many studies that raised concern about the safety of TiO₂, including the concern for genotoxicity, used forms of TiO₂ that are not considered acceptable for use in food and have different properties than food-grade TiO₂. Other studies did use food-grade TiO₂, but took steps to break the material down into smaller particles than what would normally be found in food.

Gravimetric analysis is a method of quantitative chemical analysis in which a substance is converted into a stable compound of known composition, and the mass of this compound is then measured. This technique offers a high level of precision and is particularly useful in determining the concentration of materials within complex mixtures. The gravimetric determination of titanium dioxide typically involves a series of well-defined steps, which include precipitation, filtration, washing, drying, and weighing.