Titanium dioxide goes into many industrial and consumer products. It makes paper white and bright, it keeps plastics and rubber soft and flexible, and helps remove harmful emissions from car exhaust, among many other uses. In the drug industry, it's a key ingredient in pill capsules and tablet coatings to keep the medicine inside from being affected by sunlight. 

Studies have been carried out with both emulsion paints and powder paints, both with clear results on how the use of Lithopone 30% reduces the appearance of algae in the paint once it has been applied (see photos). 

In terms of application, meticulous preparation and attention to detail yield the best results. For paint grinders, maintaining a ratio of 12 pounds of refined linseed oil to 88 pounds of lithopone pigment will provide optimal workability. A salient factor that should be heeded is the state of the lithopone before mixing with oil; the material must be sufficiently dry. Only then will it integrate seamlessly with the oil, ensuring that the resultant mixture possesses the desired consistency and properties.

However, it can cause photosensitivity, which is why it’s often combined with silica or alumina to prevent cell damage.