3. UV Protection Tires are constantly exposed to harsh environmental conditions, including ultraviolet (UV) rays from the sun. Titanium dioxide provides excellent UV protection, minimizing degradation caused by prolonged exposure. This property ensures that tires maintain their integrity and performance over time, leading to a longer lifespan.

In beauty and personal care products, the ingredient is listed with its colour index (CI) number ‘CI 77891’. When nano grade titanium dioxide is used in our sunscreens, this is referenced as ‘titanium dioxide’ [nano] in the ingredients list.

Less frequently, we ingest E171 through liquids such as salad dressing, dairy products, and some artificially colored drinks. However, since E171 is insoluble, manufacturers must use other stabilizers to keep E171 suspended in liquids as an emulsion; otherwise, it will settle to the bottom.