Barium sulphate is typically described as a white, odorless powder. This white coloration is due to its crystalline structure and the arrangement of Ba^2+ and SO₄^2− ions within the compound. The brightness and consistency of this white powder are crucial for its use in various applications. For instance, in the pharmaceutical industry, barium sulphate is used as a radiopaque agent in X-ray imaging of the gastrointestinal tract. In this context, its purity and the absence of color impurities are vital for ensuring accurate imaging results.

Due to its low binder requirement, lithopone provides paints with good flow and application properties. In the plastic processing industry, it is added to plastics to increase the plastic product’s UV tolerance, thus increasing its outdoor life. In the leather industry, it is one of the sulfide-based white pigments. It is also used in the production of linoleum floorings. 

About Titanium Dioxide. Titanium Dioxide, a white crystalline powder, represents the natural oxide of titanium, with its primary occurrence observed specifically in rutile ores. This titanium compound holds remarkable significance in various technological realms, functioning as a commodity chemical extensively harnessed across diverse industries. In actuality, a substantial majority of titanium ores undergo processing procedures to yield Titanium Dioxide, consequently establishing its unrivaled status as the most extensively utilized titanium-based substance on a global scale.