Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

Gravimetric analysis is a method of quantitative chemical analysis in which a substance is converted into a stable compound of known composition, and the mass of this compound is then measured. This technique offers a high level of precision and is particularly useful in determining the concentration of materials within complex mixtures. The gravimetric determination of titanium dioxide typically involves a series of well-defined steps, which include precipitation, filtration, washing, drying, and weighing.