Titanium dioxide is a mineral that’s used as a white coloring in a variety of products, including sunscreens, cosmetics, paints, and plastics. The pigment grade is also known as titanium white, pigment white 6, or CI 77891; it's the whitest and brightest of all known pigments.

Titanium dioxide prices in India reached 3424 USD /MT and 3001 USD /MT for Rutile and Anatase grades during the last week of June.

European food safety regulators have since labeled titanium dioxide as no longer safe for human consumption, due to its potential toxicity.