When examining a lithopone pigment pricelist, one might notice that prices can vary significantly between different grades of lithopone. Generally, there are two main types Lithopone 28 and Lithopone 60, with the numbers denoting the percentage of zinc sulfide content. Lithopone 28, with a lower zinc sulfide content, is often more affordable compared to Lithopone 60, which offers superior whiteness and opacity. The choice between these grades depends largely on the specific requirements of the end application.

An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.