The European Food Safety Authority updated its safety assessment of the mineral in March 2020, stating that titanium dioxide can no longer be considered safe as a food additive. This was due to evidence of potentially harmful effects after consumption of the mineral, which may accumulate in the body over time.

Ultimately, it comes down to whether you want to take the risk of having Titanium Dioxide in your blood stream?

We have long been passionate about avoiding exposure to Titanium Dioxide & are proud that our products offer a safe alternative to Women everywhere. We strongly urge you to ditch your toxic, unsafe makeup & find a safer alternative.

In response to the allegations, Justin Comes, vice president of research and development at Mars Wrigley North America, told Health that safety is of paramount importance to Mars Wrigley. While we do not comment on pending litigation, all Mars Wrigley ingredients are safe and manufactured in compliance with strict quality and safety requirements established by food safety regulators, including the FDA.

According to the EFSA's Expert Panel on Food Additives and Flavorings 2021 opinion regarding titanium dioxide, it could not rule out a concern for genotoxicity from ingestion of the material based on a perceived gap in data on this risk, which serves as the basis for current ban, said a March report on the decision.