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Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

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The significance of lithopone pigment lies in its ability to enhance product quality while ensuring cost-effectiveness. Its non-toxic nature further cements its position as a preferred choice for manufacturers aiming to align their processes with environmental sustainability standards. The whiteness and chemical stability of lithopone make it a versatile addition to products ranging from cosmetics to high-performance industrial coatings.

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In addition to the traditional uses of rutile titanium dioxide, research is ongoing to explore new applications. For example, titanium dioxide is being investigated for its photocatalytic properties, which could lead to innovative solutions in air purification, water treatment, and self-cleaning surfaces. As technology advances and consumer demands evolve, the manufacturers of rutile titanium dioxide must adapt to remain at the forefront of this dynamic industry.

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TiO2 has been well accepted in the food industry and can be found as the E171 additive in various food products, mainly for whitening and texture. It is present in some cottage and Mozzarella cheeses, horseradish cream and sauces, lemon curd, and in low-fat products such as skimmed milk and ice-cream. Even if the product is labelled as containing E171, no information is usually given about the quantity, particle size and particle structure. FDA claims that TiO2 may be safely used as a colour additive for colouring foods in quantities up to 1 % by weight of the food. Interestingly, TiO2 is frequently declared as a “natural colouring agent” and is therefore well accepted by consumers.

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