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Titanium dioxide, commonly known as TiO2, is a naturally occurring oxide of titanium. Among its two primary crystal forms, rutile TiO2 is particularly valued for its high refractive index and exceptional hiding power, making it an essential component in the production of emulsion latex paints. The unique properties of rutile titanium dioxide enhance the quality and performance of latex paints, establishing its manufacturer's reputation for producing top-tier products.

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The brands of lithopone of the normal class, that of chemical manufacture, are marketed under such names as Ponolith, Beckton White, Jersey Lily White, Oleum White, Zinc Sulphide White, all of these being of domestic manufacture, and their composition is of the 30 per cent. zinc sulphide type. The German manufacturers and exporters of lithopone make use of fancy names for their brands and here are a few examples of these and the composition of the pigment:-

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