Titanium IV oxide, also known as titanium dioxide, is a popular and versatile compound that is used in various industries. It is a white pigment and is commonly found in products such as sunscreen, paints, food coloring, and even in some medications. This versatile compound has unique properties that make it an essential ingredient in many products.

One of the key challenges facing TiO2 industry suppliers is the fluctuation of raw material prices. The production of TiO2 requires raw materials such as ilmenite or rutile, which are subject to market price volatility. Suppliers must carefully monitor these fluctuations and adjust their production processes accordingly to ensure profitability.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.