Lithopone, an alternative to titanium dioxide
The additive goes into a lot of personal care products to whiten and brighten colors and to make them opaque, like toothpaste and makeup.
The FDA first approved the use of titanium dioxide in food in 1966, following its 1960 removal (along with the removal of other color additives) from the agency's original Generally Recognized as Safe list. In 1977, titanium dioxide joined the list of color additives that are exempt from certification, which means titanium dioxide doesn't have to be listed on the packaging of every product it's used in, Faber noted.
In the meantime, some big manufacturers boosted their product pricing to better their margins, such as Venator, which increased its titanium dioxide prices by roughly 160 USD /MT for the third quarter of 2021 in the North America region. Overall, prices for Anatase grade in the United States hovered about 3485 USD /MT through the end of June.