In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.

The MBR9668 coating offers a range of advantages for manufacturers in the coatings industry. Primarily, its high hiding power allows for the efficient application of thinner layers, reducing material consumption and operational costs. This cost efficiency does not come at the expense of quality; the coating ensures a uniform finish with excellent opacity and gloss. Furthermore, the durability imparted by MBR9668 means that coatings will not only maintain their aesthetic appeal but also resist environmental stresses such as weathering, moisture, and chemical exposure.

Titanium dioxide has similar uses in non-food products. It is used in sunscreen as effective protection against UVA/UVB rays from the sun, which creates a physical barrier between the sun’s rays and the skin. It’s also used to whiten paint, paper, plastic, ink, rubber, and cosmetics.

It has strong tinting and hiding power, is resistant to alkali and heat, but will decompose when exposed to acid and darken when exposed to light. It has poor weather resistance and is easy to powder, so it is not suitable for outdoor use. In recent years, it has only been used in low-grade products.