In addition to its use in paints and coatings, TiO2 powder is also used in the production of plastics, inks, and ceramics. It is valued for its ability to impart whiteness and brightness to these materials, as well as its UV-blocking properties. TiO2 powder suppliers play a crucial role in providing these industries with the high-quality TiO2 powder they need to produce their products.

In the paper industry, TiO2 is used to create high-quality, bright white paper products. By adding TiO2 to pulp, paper manufacturers can improve the opacity, brightness, and printability of their products. TiO2 also enhances the lightfastness and aging resistance of paper, ensuring that it maintains its appearance and quality over time. With TiO2, paper products can achieve a superior level of whiteness and visual appeal.

Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.

Another vital aspect to consider when working with a lithopone pigment pricelist is the effect of quality on pricing. Higher purity pigments generally command a premium price because of their enhanced performance characteristics. When choosing a supplier, it’s essential to look for manufacturers who adhere to strict quality control standards. This ensures that the pigment not only meets industry standards but also performs reliably in various applications, thus justifying any additional costs.