In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.

In addition to its pharmaceutical applications, barium sulphate is extensively utilized in the production of paints and coatings, where a bright white pigment is essential. The opacity and brightness provided by barium sulphate make it a popular choice in formulations for white and colored paints. Its non-toxic nature and excellent stability enhance its appeal in these products.

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