Further outstanding properties of Lithopone are its high lightness, neutral white colour and its diffuse reflectance in the near UV range.

Due to its low binder requirement, lithopone provides paints with good flow and application properties. In the plastic processing industry, it is added to plastics to increase the plastic product’s UV tolerance, thus increasing its outdoor life. In the leather industry, it is one of the sulfide-based white pigments. It is also used in the production of linoleum floorings. 

Are there any alternatives to toothpastes with titanium dioxide?

Lithopone is an inorganic white pigment, obtained from co-precipitation of Zinc sulfide (ZnS) and Barium sulfate (BaSO4). As a white pigment, it acts as a cost-effective alternative for TiO2. Some of the properties of Lithopone include high brightness and performance under UV exposure. Lithopone requires less wetting agent to achieve optimum wetting of its surface. It is commercially graded on the basis of amount of ZnS. Its grades include 28%, 30%, and 60% ZnS. As a comparatively inexpensive white pigment, Lithopone is presently used in various paint formulations, road marking paints, jointing compounds, and putties.